Burger King Closes Stores in Russia
Burger King is staking a claim in the cryptocurrency market, with a virtual coin called WhopperCoin. The tokens, launched on a blockchain platform called Waves, reward customers who buy the company's signature Whopper sandwich and can be transferred or traded online.
The app lets users access a variety of exclusive vouchers, discounts and offers for burgers, nuggets, drinks and ice creams. It also provides nutritional information and allergen warnings for each item. In addition, it is possible to find the nearest BURGER KING restaurant using GPS functions and pre-order from home.
Many Western companies have closed or suspended operations in Russia in response to its war with Ukraine, but Burger King's local operator has refused to do so. Restaurant Brands International, which owns the chain, says it contacted the main partner in Russia and asked him to close the stores but that "complex" contracts made it impossible.
In the past, Russia has sparked international outrage with its treatment of opposition leader Maria Butina. Her trial, conviction and incarceration for illegal activities including alleged membership of the Russian parliament and organizing protests against Putin have provoked mockery in memes, video mashups and even a song from pop star Katy Perry.
Other restaurants that have shut down include a chain owned by Yum! Brands and another chain called Carl's Jr., which belongs to CKE Restaurants. However, a number of other fast-food chains that are owned by European or American companies are still open in Russia, including McDonald's and KFC.